Short Course Description
Marketing Management: A Short Course
Course Overview:
This short course in Marketing Management is designed to provide a comprehensive understanding of key marketing concepts, strategies, and tools essential for driving business growth. Aimed at beginners and intermediate learners, the course will explore the principles of market research, consumer behavior, branding, and digital marketing to equip students with practical skills for real-world marketing challenges.
Learning Objectives:
By the end of this course, participants will:
- Understand the fundamentals of marketing management and its role in business.
- Learn how to identify and analyze target markets and consumer segments.
- Develop strategic marketing plans and effective campaigns.
- Gain insights into digital marketing tools, including social media, SEO, and email marketing.
- Understand branding, positioning, and how to differentiate products or services.
- Evaluate and measure the success of marketing initiatives through data analytics.
Instructor(s)
Guno Ritfeld
Guno Ritfeld is a retired Department of Defense Commissioned Officer. He has earned a B.A. in Psychology/Education, a Juris Doctorate (J.D.), and a Master of Laws (LL.M.) degree.
He is certified by the Florida Supreme Court as a Circuit Civil, Family, and County mediator and has served as a County mediator at the Orange County courthouse. He served as a member of the City of Orlando Certification Appeals Board and Chapter 57 Discrimination Board, and as a contract Human Rights Mediator and Administrative Investigator for various state and federal agencies. He is an experienced commercial, workplace, and family dispute mediator and arbitrator.